Formula 1 and Crypto.com, founded by Kris Marszalek, have announced the continuation of their prominent partnership until 2030, as stated in a press release on December 19.
Ongoing Collaboration Between Crypto.com and Formula 1
In the recent Thursday announcement, the two organizations revealed their plans for the next five years, which will include creating exciting and exclusive experiences for fans at various key races. The collaboration has been in place since 2021, marking an important milestone in both entities' journeys.
Emily Prazer, the Chief Commercial Officer of Formula 1, expressed her enthusiasm: “We have deeply valued our collaboration with Crypto.com since 2021, and with this extension, they will become one of our longest-standing partners. Our sport has evolved significantly during this period, and we are thrilled to have them continue their journey with us until 2030. We eagerly anticipate their engagement with fans through various race activations.”
Both organizations have witnessed remarkable growth since the inception of their partnership; Formula 1 has garnered an impressive 1.5 billion viewers for its Grands Prix events, whereas Crypto.com now serves over 100 million users globally.
Steven Kalifowitz, the Chief Marketing Officer of Crypto.com, remarked, “Formula 1 was among our first global sports partnerships and played a crucial role in establishing Crypto.com as the most recognized cryptocurrency brand worldwide.”
“Optimism about the future of crypto remains high,” he added. “We can assure everyone that cryptocurrency is here to stay, and we’re thrilled to maintain our momentum alongside Formula 1.”
Significant Meetings and Future Projects
This ongoing collaboration arrives at an important juncture for Crypto.com, which is preparing to unveil enhanced offerings as part of its latest initiative, Roadmap 2025.
Recently, the crypto firm gained attention when its CEO, Kris Marszalek, visited the Mar-a-Lago estate of President-elect Donald Trump for a meeting.
The two figures reportedly deliberated on establishing a federal bitcoin reserves as well as creating a more crypto-friendly regulatory environment.
In a December 16 post on X, Marszalek shared a photo of himself alongside Trump, captioning it: “Honored to have a seat at the table.”
Trump, who introduced his family’s cryptocurrency platform, World Liberty Financial, earlier this year, has consistently promised to implement supportive regulations for cryptocurrencies upon re-entering the Oval Office next month.
“We will have regulations,” Trump emphasized at the Bitcoin 2024 Conference this past summer, assuring attendees, “but from now on, the rules will be crafted by those who support your industry rather than those who oppose it.”
