On April 22, Trump Media and Technology Group announced a significant partnership with Crypto.com and Yorkville America Digital to create a suite of exchange-traded funds (ETFs) aimed at integrating digital assets with traditional U.S. investment sectors.
These funds, branded under the Truth.Fi label, will offer investors exposure to both digital currencies and U.S.-focused industries like energy. The availability of these funds will be facilitated through Foris Capital US LLC, the broker-dealer division of Crypto.com, pending necessary regulatory approvals.
Trump Media Ventures into Financial Products Through ETF Agreement
This arrangement builds on a preliminary agreement made in March, with Davis Polk & Wardwell LLP providing advisory services for the structuring and launch of the funds.
The partnership reflects Trump Media's broader strategy to delve into the financial services arena. Devin Nunes, CEO of Trump Media, remarked, “This agreement marks a significant advancement in diversifying TMTG’s offerings into financial services and digital assets. We are pleased to collaborate with esteemed partners, Crypto.com and Yorkville America Digital, and are eager to introduce ETFs for investors interested in both the American economy and the potential growth of digital assets.”
Kris Marszalek, CEO of Crypto.com, referred to the deal as “a testament” to the company’s ability to bridge the gap between cryptocurrency and traditional financial infrastructure. Troy Rillo, CEO of Yorkville, noted that the funds would embody the firm’s America-first investment strategy.
Crypto Platforms Embracing Traditional Financial Roles
The initiative also includes plans for the parallel rollout of separately managed accounts. Trump Media has indicated its intention to invest in these products using internal funds managed by Charles Schwab, with a financial commitment of up to $250 million.
This effort positions Trump Media to capitalize on the increasing institutional and retail demand for regulated digital investment opportunities. It exemplifies how politically affiliated enterprises are beginning to integrate financial services with digital tools as launching pads.
By aligning digital assets with an “America First” investment philosophy, this fund suite seeks to resonate with investors’ sentiments, providing thematic exposure that reflects their beliefs. Furthermore, it showcases the evolving role of crypto infrastructure in supporting broader financial goals. With platforms like Crypto.com stepping into distribution roles traditionally occupied by established brokerages, new pathways are being developed that could bypass conventional financial institutions entirely.
